Influencers: do they serve a purpose?

If you spend anytime on the internet, you know it is filled with people giving you advice on how to be healthy. Eat this, do this, don’t do that.

Is there value in this trend?

Surprisingly, I would argue that there is. Allow me to explain. For anyone to put themselves out there, the key need is to stand out.

To stand out, you need to say something that the audience has perhaps not heard about.

Sure, there may not be research or science backing up what they are saying. They may not really understand what is being said. It takes years of effort and learning to really know what you are talking about.

But there is still value.

The value is in the terminology. You have to find terms like mitochondria, NAD+, epinephrine, glial cells or magnesium glycinate to sound cool.

Concepts that you may not have heard about because you were not paying attention in biology class.

The value is in bringing these concepts and ideas into the mainstream. The risk is in taking the opinion at face value and using it in your life.

So what is the best option.

Use social media and the internet like a discovery platform. Use it to expose yourself to what you missed out in school. Ideas and concepts that affect the human body.

Then go and do your own research to form an actual opinion.

The more time you spend doing this, the more educated you will get. The more educated you get, the more likely you are to be able to tell fact from fiction. The more discerning you get, the more you are likely to make good choices.

So all the “experts” telling you what to do are helping.

They help not with the advice, but by exposing you to concepts. Take the concept, do your homework.

Very soon you will be able to determine whether you should listen to the advice.

Reach out to me on twitter @rbawri Instagram @riteshbawriofficial and YouTube at www.youtube.com/breatheagain